ABSOLUT ANTHEM

Client: Absolut Vodka

(TV Spot + OOH)

Absolut Vodka’s anthem spot carried a simple message: doing things differently leads to something extraordinary. Directed by Rupert Sanders, the production involved large-scale sculptures and practical stunts, filmed across five different cities — all set to the haunting sound of a Joy Division track. The result is a striking montage of human-made installations, seamlessly woven together to embody the brand’s motto.